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GRAPHIC DESIGN & BRANDING

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Just Plain Rad

To promote its micro car the iQ, Toyota Belgium joined forces with two typographers, a professional driver and a software programmer to create a vehicular font. While the concept and implementation are cool, it's the driver's skills behind the wheel that really make my jaw drop.

 

<p>iQ font - When driving becomes writing / Full making of from wireless on Vimeo.</p>

 

Download the final result here: http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx

categories: Uncategorized
Monday 08.03.09
Posted by Cassandra Kaldor
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