My work with Traveler Surf Club began with expanding its identity beyond a rad logo. Design deliverables have included print, digital, apparel graphics & signage. On the consultancy side, I did a deep dive into Traveler’s Instagram presence to establish best practices and guidelines—including the use of a scheduling platform—to create an efficient multi-front strategy for the in-house social media manager. As designer and consultant I’ve built a brand foundation that allows Traveler to maintain consistency across media as the company grows into new markets.