I keep thinking about the following post I read yesterday on style.com's Style File blog, written by Jon Connors, in which he calls out men's clothing designers Commonwealth Utilities for using military medals in its f/w 2010 show invite. There's just something so fundamental about Connors' reality check; I think it can be easy to forget that our creative ideas and products will ultimately exist within a larger context, which can end up making us look pretty self-absorbed and puny.