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GRAPHIC DESIGN & BRANDING

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Microsoft : Not Too Savvy With Photoshop

An already bland MSFT web promo featuring an ethically diverse office trio took a turn for the worse when the image appeared altered on the company's Polish website. The Photoshopper did a real hatchet job, leaving behind the original man's right hand and choosing a shiny replacement head that looks like it's been turned too many stops counterclockwise.

 Regardless of the many ethical and political questions surrounding racial retouching, was there really no time to take 5 minutes to find a different (presumably stock) image for the Polish market? I don't expect Microsoft to necessarily be clever or original, but I do assume it will have more class than a diet pill ad.

Image courtesy of the BBC.

For more: http://news.bbc.co.uk/2/hi/technology/8221896.stm

categories: Uncategorized
Thursday 08.27.09
Posted by Cassandra Kaldor
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