(Stella McCartney)
What is it about the fashion world and movies aimed at children? (Or to be specific, DISNEY movies aimed at children?) After the Mouse rolled out last year's untraditional promotional collaborations with Opening Ceremony and Ugg (among others) for Where The Wild Things Are, Disney has enlisted jewelry designer Tom Binns and fashion designers Sue Wong and Stella McCartney to create tie-in products for the March release of Tim Burton's Alice in Wonderland. Considering the price point ($395 for the McCartney charm bracelet) this is no tween fare, and even though the film does star Johnny Depp are fashion-savvy women really worth all this attention? I guess only ticket sales will tell. On the flip side, tie-ins with creative types certainly beat a themed Happy Meal.
(Sue Wong)
(Tom Binns)