As if digital billboards weren't distracting enough, brace yourself for 3D projection. Initially executed as conceptional pieces (see Urbanscreen video below) 3D projection has been billed by the Dutch company NuFormer Digital Media as the hottest new marketing tool:
"Impressive and stylish projections on buildings, a spectacular new way of communicating! For those who want to carry out a message in a striking and visually attractive way with guaranteed exposure: 3D Projection on buildings is the communication tool of 2009, and what an impact!"
Check out NuFormer's reel in which a classical facade transforms into an awesome, explosive disco ball, amongst other things.
"How it would be, if a house was dreaming" by Urbanscreen
<p>555 KUBIK | facade projection | from urbanscreen on Vimeo.</p>